PHILOSOPHY
Organizations
today often must work smarter to develop and market
their products and services efficiently and cost effectively.
Whether large or small, clients demand creative services
that are responsive to their individual needs and
resources. The core skills of Downeast Creative Services
are: marketing strategy, publications design and execution,
and web development. Our strength is the scope of
our experience in each of these areas and our ability
to creatively integrate them in response to our clients'
needs and resources. From brand identity to market
and publications strategy through print and web delivery,
our goal is to define and deliver your vision with
excellence.
APPROACH
Downeast
Creative Services is committed to providing excellence
in publications design and market delivery. From project
definition through completion, we work to communicate
clearly with clients so as to understand and implement
your expectations for the products and services that
you create. We will review the effectiveness of current
marketing strategies closely with you, including your
publications and marketing programs to articulate
a campaign that is consistent with your overall business
plan. In addition to carrying out market research,
we can help you to define the scope and budget for
proposed projects, developing creative options that
match your overall objectives and resources.
EXPERTISE
DCS
offers significant experience with a broad range of
publications and marketing challenges. As an integral
step of any creative program, we take full responsibility
for efficient project management and execution. Part
of this plan involves careful and measured analysis
of results. This level of care helps to assure the
success of current and future marketing endeavors.
We comprise a small staff of experienced creative,
technical, and marketing professionals working together
with broad expertise to manage diverse client projects.
For a profile of our members, see DCS
Team. We enlist the talents of a wider network
of writers, direct mail and graphic artists, web developers,
book designers, illustrators, typesetters, instructional
designers, as well as editorial, IT and other technical
staff. Each brings dynamic skills and experience to
the team, allowing us to manage projects of diverse
scope simultaneously.
AFFILIATIONS
Recognizing
the value of input from colleagues across professions,
Downeast Creative Services is a member of the following
organizations:
American Library Association
Boston Bookbuilders Association
Maine Tourism Association |
Maine Innkeepers Association
Maine Writers & Publishers
Professional Association of International Innkeepers
(PAII) |

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